Wrangler 13MW Western Cowboy Cut Original Fit Jeans

The 13MWZ style, introduced in 1947 as lot number 11MWZ, is still available worldwide.

1947: After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 11MWZ to American consumers. The Wrangler Jeans featured several innovations aimed particularly at cowboys: Felled outseams and inseams, rear pockets positioned for comfort in the saddle, 'no scratch' rivet pocket reinforcement, a zipper fly, and use of a strong tack in the crotch instead of a metal rivet. A promotional campaign is launched featuring 11MWZ test riders and rodeo legends Freckles Brown, Bill Linderman, and Jim Shoulders.

1952: Lot number 11MWZ is renamed 13MWZ to conform to the 13 oz. per yard denim weight being used to manufacture the style.